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Reebok Logo

Reebok is an American-inspired global brand with its roots firmly in fitness. The brand is committed to empowering consumers to lead a fit and healthy life.

Reebok’s history began way back in 1890, when a shoemaker named J.W. Foster developed the first known running shoe with spikes, enabling athletes to run faster than ever before.


The brand established its commitment to fitness in 1982 with the creation of the world’s first athletic shoe, designed especially for women. The shoe was called the Reebok Freestyle and it revolutionised exercise to music.

In August 1989 Step Reebok was born. Up until then fitness studios were empty spaces with nothing more than a sound system and some mats. The Reebok Step changed this by being more than just a product. It was the world’s first equipment based, scientifically researched, studio fitness programme. The Reebok Step established itself as an essential component of all studios. Its design has continuously evolved throughout the years, with the latest version being both bold and functional.


Building upon this true innovation, Reebok Fitness has developed some of the most innovative and unique products for home fitness including treadmills, cross trainers, exercise bikes and a full range of home and commercial fitness accessories.


As part of a fitness industry that continues to grow and diversify, Reebok keeps challenging convention and embracing change to give their customers the tools and motivation they need to achieve their fitness goals.

Reebok Neck Warmer
Reebok Floatride Treadmill


Every product from Reebok Fitness has been created for the purpose of well-rounded exercise and to offer a versatile range of functions to empower people to achieve their best.


The range of home accessories provide a huge variety of equipment designed with fitness in mind. Tone, build strength or improve posture, whatever the aim may be, the accessory line has something for every body from dumbbells, skipping ropes and kettlebells to yoga mats, gloves and gym balls. In addition to the handheld portable accessories, the larger cardiovascular equipment boasts a wide array of features built into the treadmills, bikes, cross trainers and rowers.


Designed and developed for heavy use in gyms and sports clubs, the commercial line of fitness accessories provide high grade, highly durable equipment built to last. The latest range of tough fitness equipment from the Reebok Professional line embraces strength, function, aerobic, yoga, and recovery to deliver the experience and results expected from the next fitness generation.

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