Speciality fitness has increased more and more over the last few years with groups like Pure Barre, CrossFit and Soul Cycle providing unconventional ways for people to work out. While it’s not a new sport, boxing has fallen into this category and has seen an increase in popularity in the past few years.
Now more than ever we are seeing boutique boxing clubs by the likes of New York’s Rumble and London’s 12x3 opening up in many major cities. It’s no surprise considering the i
RFE heads to Las Vegas next week for the 35th Idea World Convention and we are thrilled to have fitness expert Jen Widerstrom joining us. Set to be the largest industry event of the year, Idea World brings together 10,000 fitness professionals, 225 industry experts and 330 activities. RFE will be showcasing new Reebok Studio, Combat and Functional ranges within our very own Reebok Fitness booth. Alongside this, Jen will be giving live product demos and fitness classes integra
RFE steals the show at IWF 2017 This year’s IWF fitness convention took place in Shanghai, China between the 1st and 3rd of March. As the biggest fitness exhibition in China, IWF Shanghai focuses on technology and innovation within the fitness industry. The convention covered 45,000 sqm with its mixture of conferences, award ceremonies, competitions, exhibitions and fitness training. RFE (Shanghai) joined the show with a large booth showcasing the brand-new 2017 studio produc
As a company, and extension to the adidas and Reebok brands, we [RFE International] are committed to giving back in meaningful ways in the communities we serve. We are proud to support awareness initiatives and campaigns – and fitness equipment is not just fitness equipment when it brings confidence, joy and happiness to many people. Most recently we supported The Ruby Insiders by supplying 24 pairs of the new Reebok Combat Leather Training Gloves for a self-defence and boxin
Reebok has this week announced that style icon, fitness advocate and trendsetter Gigi Hadid has joined the brand to tell the next phase of the ‘Be More Human’ campaign. As the newest face of Reebok’s #PerfectNever movement, international supermodel Gigi will challenge women to use physical fitness as an escape to drown out all of the negativity that surrounds them by deploying the three-point principles of the Reebok Delta – social, physical and mental benefits of fitness. Gi