This September, Reebok activated its first official partnership with New York Fashion Week (NYFW) and its ‘Fit to Fashion Series’. The event featured a takeover at Gotham Gym where workouts ran every morning for NYFW influencers and attendees to participate in. At Gotham Gym, owner Rob Piela was accompanied by a number of NYFW surprise co-hosts to run 45-minute boxing and combat sports workouts. The workshops featured RFE’s Reebok Combat Equipment with Fifth Harmony (American girl group), Mia Kang (model & Muay Thai fighter), Jarrell Miller (Heavyweight Boxer) and Ashley Moore (IMG model) helping to demonstrate the products and host sessions.
