Our new adidas HIIT Deck is our latest product to host our "Scan To Train" feature. More and more, the everyday fitness consumer wants structure and programming to make sure their training is efficient and goal oriented. Enter - Scan to Train Our adidas benches already host training content via a QR code, so you aren't simply buying a bench, you are buying a ready made set of exercises and workouts tailored to the product. Now we have stepped this up further with providing a

ukactive’s National Fitness Day 2016, hosted on the 7th September, is the biggest annual celebration of fitness and physical activity across the UK. This year, leading retailer Argos partnered with ukactive as headline sponsor to reach new audiences with its large range of health and lifestyle products. In support of Argos’ employee event at its headquarters in Milton Keynes, RFE International worked with the team to organise a set of challenges, led by fitpros Jenny Pacey an

New Releases: T-16 treadmill, C-16 exercise bike and X-16 elliptical with the three stripes. RFE International, licensee for adidas training equipment, has launched the first-ever treadmill, exercise bike and elliptical (cross trainer) line up for the brand. With a focus on performance and cardiovascular endurance, the individual products combine adidas’ sense of minimalist style with intuitive feature detailing such as heart rate training sensors and selectable training prog

The adidas Home Rig is officially launched. 2016 sees the launch of the new adidas Home Rig, developed and manufactured by RFE, the leading sports and fitness equipment company and licensee for adidas. This is a configurable and space-efficient piece of training apparatus for home use which is designed to help individuals improve movement proficiency in everyday life. Functional training is without a doubt one of the most influential fitness trends in the past decade, acclaim

adidas opened the doors to its X-shaped, illuminated pop-up training space in Victoria Park, London from 18-28 February, enlisting a number of ambassadors to create an immersive experience for women only and celebrate the launch of the adidas PureBOOSTX. Over the ten days, the general public were invited to participate in a number of free running sessions on the illuminated track around the park as well as work out sessions inside the giant X-shaped indoor space. In a world