To celebrate the collaboration between Reebok and make-up label FACE Stockholm, 14 Madrid-based influencers and bloggers were invited to attend a VIP experience which included a live DJ set and yoga master class.
On Thursday 17th March 2016, 14 influential women (including bloggers, actresses, fashion entrepreneurs and models), were invited to an exclusive event hosted by Reebok in Madrid to celebrate the collaboration launch. In addition to a yoga master class led by Xuan-Lan, guests enjoyed live music from DJ Isa B as well as detox health drinks from the juice bar.
Reebok’s ongoing and exclusive collaboration campaign with Swedish make-up label FACE Stockholm combines some of Reebok’s most iconic and definitive women’s silhouettes with FACE Stockholm’s bold colour palettes. Product lines launched by both brands are focused on the fusion of beauty and fashion.
As with the Reebok Classic ‘Tough is beautiful’ press event held in London back in October 2015, RFE International supported the event by supplying Reebok yoga mats which were well received by the guests.
Ruben Arevalo, Country Manager for RFE Iberia commented, “We were proud to support the recent Reebok FACE Stockholm event in Madrid. For us, this is the first positive step working with the inspiring collective and we hope to support similar events in future.”