#Reebok

Aug 30, 2017
1 min

Reebok Fitness Center in Boston Marriott Quincy

One of our latest projects sees us working together with the Marriott Sports Club in Quincy, Massachusetts to renovate their hotel gym facility. The hotel has recently completed a three year, 6.5million renovation which includes a brand new sport centre showcasing our Reebok fitness equipment. The gym has already received outstanding reviews across the board, being one of the best hotel gyms in New England with comments that it may even be within the top tier of U.S. hotel gy

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Jul 19, 2017
1 min

Jen Widerstrom Joins RFE For Idea World Convention 2017

RFE heads to Las Vegas next week for the 35th Idea World Convention and we are thrilled to have fitness expert Jen Widerstrom joining us. Set to be the largest industry event of the year, Idea World brings together 10,000 fitness professionals, 225 industry experts and 330 activities. RFE will be showcasing new Reebok Studio, Combat and Functional ranges within our very own Reebok Fitness booth. Alongside this, Jen will be giving live product demos and fitness classes integra

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May 25, 2017
1 min

Reebok SS18 Global Brand Experience

This month saw Reebok host their Spring/Summer 2018 Global Brand Experience (GBE) at the W Hotel in Barcelona, Spain. Offering the chance to immerse key account holders in the Reebok brand and culture; the 3-day event was a huge success for both Reebok and RFE. Running from the 2nd – 4th of May, the GBE was aimed at providing a deeper understanding of how Reebok work to inspire their customers whilst showcasing new and existing products. Consisting of fashion shows, exhibitio

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Apr 25, 2017
1 min

Airbus 'Transpose' Partnership - Reebok

Airbus’ ‘Transpose’ concept is at the forefront of innovation within the aviation industry, with the detachable and swappable seating/entertainment modules set to revolutionise the world of air travel as we know it. Reebok Fitness/RFE international are delighted to have partnered with Airbus to help bring fitness to people’s lives, even at 40,000 feet! Working together on fitness modules, Airbus and RFE are aiming to cater to the fitness community within the next 3-4 years; p

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Mar 24, 2017
1 min

IWF Fitness Convention 2017

RFE steals the show at IWF 2017 This year’s IWF fitness convention took place in Shanghai, China between the 1st and 3rd of March. As the biggest fitness exhibition in China, IWF Shanghai focuses on technology and innovation within the fitness industry. The convention covered 45,000 sqm with its mixture of conferences, award ceremonies, competitions, exhibitions and fitness training. RFE (Shanghai) joined the show with a large booth showcasing the brand-new 2017 studio produc

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Mar 24, 2017
1 min

Heilbronn Intersport Show 2017

The InterSport show 2017 was another great opportunity for us to meet face to face with buyers, trainers and enthusiasts and present our products. This year’s InterSport show took place in Heilbronn, Germany and was a resounding success. The RFE booth did well in standing out from the crowd revealing striking content and exhibit design. The exciting visual content, products and booth design set RFE apart, making ours one of the busiest and most interesting booths at the event

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Oct 28, 2016
2 min

'Rubies' Show Fighting Spirit In Self-Defence Masterclass

As a company, and extension to the adidas and Reebok brands, we [RFE International] are committed to giving back in meaningful ways in the communities we serve. We are proud to support awareness initiatives and campaigns – and fitness equipment is not just fitness equipment when it brings confidence, joy and happiness to many people. Most recently we supported The Ruby Insiders by supplying 24 pairs of the new Reebok Combat Leather Training Gloves for a self-defence and boxin

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Oct 13, 2016
1 min

World Unites For Reebok's #WorldBurpeeDay

12 October 2016 saw Reebok’s inaugural World Burpee Day spring into action with a 24-hour continuous video featuring more than 66,000 user-submitted burpees using the hashtag #Burpeethon. Burpees — universally loved and loathed — are the one unequivocal, unifying movement in fitness. They’re used (ruthlessly) in workouts around the world, and ever since their creation in 1939 have been used to test the physical fitness and mental toughness of their practitioners. This power m

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Oct 5, 2016
1 min

Gigi Hadid Joins Reebok

Reebok has this week announced that style icon, fitness advocate and trendsetter Gigi Hadid has joined the brand to tell the next phase of the ‘Be More Human’ campaign. As the newest face of Reebok’s #PerfectNever movement, international supermodel Gigi will challenge women to use physical fitness as an escape to drown out all of the negativity that surrounds them by deploying the three-point principles of the Reebok Delta – social, physical and mental benefits of fitness. Gi

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Sep 8, 2016
1 min

RFE International Supports UKactive's National Fitness Day

ukactive’s National Fitness Day 2016, hosted on the 7th September, is the biggest annual celebration of fitness and physical activity across the UK. This year, leading retailer Argos partnered with ukactive as headline sponsor to reach new audiences with its large range of health and lifestyle products. In support of Argos’ employee event at its headquarters in Milton Keynes, RFE International worked with the team to organise a set of challenges, led by fitpros Jenny Pacey an

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Jul 7, 2016
3 min

Reebok Set To Launch Professional Fitness Equipment Stateside At Idea World Convention

Building on the successful unveiling of its professional fitness product lines at this year’s international trade show FIBO, Reebok Fitness is preparing for an even bigger launch this month, with the pioneering brand set to introduce its new Functional, Combat and Studio ranges to the US market at IDEA World Fitness and Nutrition Expo in Los Angeles. This year, RFE International, the licensee behind Reebok Fitness responsible for designing, manufacturing and distributing fitn

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Jul 6, 2016
2 min

A New Venture For RFE International, Licensee For Reebok Fitness Equipment And USA Firm Dynamax®

IDEA World Convention in Los Angeles will see the official launch where both organisations (RFE International and Dynamax®) will introduce a new specialist sport and fitness business specifically geared towards the commercial markets. RFE Sporting Goods Inc. will trade effective 1st July, launching first in the US with Fergus Ahern, existing head of Dynamax® appointed as Senior Vice-President for the joint venture. This new strategic partnership between RFE International and

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Jul 5, 2016
2 min

Trio Launch National Fitness Network - Sponsored By Reebok Fitness

A trio of industry professionals have launched a brand new network for individuals working in the UK fitness sector, with Reebok Fitness selected as Headline Sponsor. The National Fitness Network is the brainchild of former club operator and founder of the acclaimed LFX network, Graeme Hinde. Hinde approached fitness entrepreneur Katie Bulmer-Cooke and award-winning operator Neil Hutchinson to join him as Directors and the new network will launch during the early part of sum

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Jun 27, 2016
1 min

Reebok Jet Series With 'Air Motion Technology' Has Landed

Reebok Fitness announces new, anticipated line of treadmills, landing in stores July 2016. Officially launching July 2016, the three Reebok Jet Series treadmills branded 100, 200 and 300, host a desirable set of technical specifications for those looking to keep fit at home all-year-round. What makes the series unique? Aside from sleek design and robust build quality as seen across many of Reebok Fitness’ cardiovascular equipment, what makes this series unique is the cushioni

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Apr 7, 2016
1 min

Reebok Face Stockholm Comes To Madrid

To celebrate the collaboration between Reebok and make-up label FACE Stockholm, 14 Madrid-based influencers and bloggers were invited to attend a VIP experience which included a live DJ set and yoga master class. On Thursday 17th March 2016, 14 influential women (including bloggers, actresses, fashion entrepreneurs and models), were invited to an exclusive event hosted by Reebok in Madrid to celebrate the collaboration launch. In addition to a yoga master class led by Xuan-La

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Apr 6, 2016
2 min

World Class To Deliver Greater Training Experience For Members With New Reebok Functional Training A

Featured product: Reebok Functional Tri Rig and Power Station Client: World Class Club: Pipera Plaza, Romania During Q1 2016, RFE International, the fitness equipment licensee behind both the adidas and Reebok brands, was tasked with installing the new, configurable Reebok Functional Tri Rig and a design-built dual Power Station zone into an elite training facility, namely World Class Romania. The leading health academy required two engaging functional training arenas which c

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Mar 30, 2016
2 min

Successful Reebok Functional Install At SportScheck Store, Germany

SportScheck in Leipzig, Germany is a sports and fitness store offering a variety of accessories, sportswear, shoes and fitness equipment. With up to date ranges, SportScheck continually meets the latest trends in the industry. With SportScheck being one of RFE International’s valued customers in the German region, sales manager Olaf Jäeger (RFE Germany) collaborated with the store to install a Reebok Fitness Functional training display during March 2016. The configurable Reeb

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