RFE heads to Las Vegas next week for the 35th Idea World Convention and we are thrilled to have fitness expert Jen Widerstrom joining us. Set to be the largest industry event of the year, Idea World brings together 10,000 fitness professionals, 225 industry experts and 330 activities. RFE will be showcasing new Reebok Studio, Combat and Functional ranges within our very own Reebok Fitness booth. Alongside this, Jen will be giving live product demos and fitness classes integra

This month saw Reebok host their Spring/Summer 2018 Global Brand Experience (GBE) at the W Hotel in Barcelona, Spain. Offering the chance to immerse key account holders in the Reebok brand and culture; the 3-day event was a huge success for both Reebok and RFE. Running from the 2nd – 4th of May, the GBE was aimed at providing a deeper understanding of how Reebok work to inspire their customers whilst showcasing new and existing products. Consisting of fashion shows, exhibitio

RFE steals the show at IWF 2017 This year’s IWF fitness convention took place in Shanghai, China between the 1st and 3rd of March. As the biggest fitness exhibition in China, IWF Shanghai focuses on technology and innovation within the fitness industry. The convention covered 45,000 sqm with its mixture of conferences, award ceremonies, competitions, exhibitions and fitness training. RFE (Shanghai) joined the show with a large booth showcasing the brand-new 2017 studio produc

The InterSport show 2017 was another great opportunity for us to meet face to face with buyers, trainers and enthusiasts and present our products. This year’s InterSport show took place in Heilbronn, Germany and was a resounding success. The RFE booth did well in standing out from the crowd revealing striking content and exhibit design. The exciting visual content, products and booth design set RFE apart, making ours one of the busiest and most interesting booths at the event

12 October 2016 saw Reebok’s inaugural World Burpee Day spring into action with a 24-hour continuous video featuring more than 66,000 user-submitted burpees using the hashtag #Burpeethon. Burpees — universally loved and loathed — are the one unequivocal, unifying movement in fitness. They’re used (ruthlessly) in workouts around the world, and ever since their creation in 1939 have been used to test the physical fitness and mental toughness of their practitioners. This power m

ukactive’s National Fitness Day 2016, hosted on the 7th September, is the biggest annual celebration of fitness and physical activity across the UK. This year, leading retailer Argos partnered with ukactive as headline sponsor to reach new audiences with its large range of health and lifestyle products. In support of Argos’ employee event at its headquarters in Milton Keynes, RFE International worked with the team to organise a set of challenges, led by fitpros Jenny Pacey an

Building on the successful unveiling of its professional fitness product lines at this year’s international trade show FIBO, Reebok Fitness is preparing for an even bigger launch this month, with the pioneering brand set to introduce its new Functional, Combat and Studio ranges to the US market at IDEA World Fitness and Nutrition Expo in Los Angeles. This year, RFE International, the licensee behind Reebok Fitness responsible for designing, manufacturing and distributing fitn

To celebrate the collaboration between Reebok and make-up label FACE Stockholm, 14 Madrid-based influencers and bloggers were invited to attend a VIP experience which included a live DJ set and yoga master class. On Thursday 17th March 2016, 14 influential women (including bloggers, actresses, fashion entrepreneurs and models), were invited to an exclusive event hosted by Reebok in Madrid to celebrate the collaboration launch. In addition to a yoga master class led by Xuan-La

adidas opened the doors to its X-shaped, illuminated pop-up training space in Victoria Park, London from 18-28 February, enlisting a number of ambassadors to create an immersive experience for women only and celebrate the launch of the adidas PureBOOSTX. Over the ten days, the general public were invited to participate in a number of free running sessions on the illuminated track around the park as well as work out sessions inside the giant X-shaped indoor space. In a world