Reebok SS18 Global Brand Experience


This month saw Reebok host their Spring/Summer 2018 Global Brand Experience (GBE) at the W Hotel in Barcelona, Spain. Offering the chance to immerse key account holders in the Reebok brand and culture; the 3-day event was a huge success for both Reebok and RFE.

Running from the 2nd – 4th of May, the GBE was aimed at providing a deeper understanding of how Reebok work to inspire their customers whilst showcasing new and existing products. Consisting of fashion shows, exhibitions, morning fitness classes and evening parties, the GBE created a great environment to interact with clients, buyers and brand officials.

RFE was well represented at the conference with a presence in the fashion show, sports club and fitness events along with our own Reebok exhibition. Take a look at some images from the conference below.





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